Spectrum was the event identity created for the 2010 UMass Dartmouth's Senior Graphic Design Exhibit. A fellow graduate proposed the theme of ”spectrum" as a metaphor for the varied talents and styles across the spectrum of design. As the Publicity Coordinator, I was in charge of taking this theme and creating a visual identity for our show.
I have always been fascinated by the combination of hand drawn and digital elements, and decided to take the theme of Spectrum in that direction. There were 40 students exhibiting their projects, and the geometric pattern of various colors and textures represents the diversity of student work. This design was seen on post cards, posters, and the exhibit’s informational program.
As family and friends entered the show, they were greeted not only by funky music and the graduating seniors, but also by a colorful and interactive version of the design in the form of a large format poster. Each of the squares could be lifted to find the name and photo of each student and their thesis project.
Five weeks of multi-colored “countdown cards” accompanied the design. The cards were posted around campus and in local stories to spread awareness and, better yet, to raise some hype!